Prospective client programme

  • We utilise the largest high-quality consumer database in the Netherlands, in partnership with Whooz.
  • This database contains all 7.7 million households in the Netherlands, categorised into 14 primary profiles and 50 sub-profiles.
  • We match your database to the Whooz database and ascertain which client group visits your store. We then work with you to develop a prospective client programme.
programma-loyalyteitsprogramma

We know where your prospective clients are located.

Who are my clients and where do I find new clients? This is a question we hear from many an entrepreneur. For the past few years, we have been working with Whooz. This renowned company has categorised all 7.7 million households in the Netherlands into 14 primary profiles and 50 sub-profiles. Each profile represents a target group with specific attributes and characteristics. We match your database to the Whooz database to ascertain which target group your business serves. We can use this knowledge to find lookalikes in your local market and use the right message to persuade them to come to you.

loyaleklant
What do you need to do?

We need a retail connection with your client database, which we can organise with you or your database manager. All you need to do is sign the data processing agreement regarding data security and the General Data Protection Regulation (GDPR). We will then make an appointment to discuss the results with you.

What does the programme do?

A select group of households (based on the desired profiles) are contacted via direct mailing three times over an 18-month period. The message varies each time. Two of the three communications contain a perception analysis – an online questionnaire to find out more about the consumer.

Naturally, the objective of the programme is to persuade the consumer to visit your store.

What does it deliver?

The average buying response for retailers is between 0.5% and 2.5%.

Programma's

programma-loyalyteitsprogramma

Consumer Loyalty Programme

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programma-retentie

Retention programme

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We would be delighted to discuss the options with you.
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    Kosten

    Elke euro die u investeert, verdient u minimaal 2x terug.

    Voordeel

    De gemiddelde respons op een Direct Mail stijgt tot boven de 5% (gemiddeld 2 tot 3%).

    Bronnen

    Het programma ontdubbelt, controleert of personen zijn verhuist of overleden.

    Support

    Naast commercieel en technische ondersteuning kunnen wij ook helpen bij de creatie van u DM’s, EM’s en andere communicatie.

    Cases

    Hoe we dat eerder hebben toegepast

    Zonder dit programma is het voor mij als kleine zelfstandige onmogelijk om allemaal zelf bij te houden en te doen. Verhoef, De Pedaleur

    Bent u geïnteresseerd in een demo van één van onze producten, neem dan vrijblijvend contact op met één van onze accountmanagers.

    Demo aanvragen

    Download onze brochure over het klantcontactprogramma.

    Download