Client value analysis

Clients are categorised according to their most recent purchase for the client value analysis (RFM: recency, frequency, monetary value).


We evaluate how often a client has made purchases within a specific period and how much the client spent in total. The outcome of this provides insight into the client’s value over an 8-year period.

Recency: when did the client last make a purchase?
Frequency: how often are purchases made?
Monetary: how much did the client spend?

Objective? To ascertain the value of clients in order to make effective marketing choices.

Analyses & reports


Client retention and attrition analysis


Client loyalty evaluation


Response reports


Client profile analysis

  • Sandra Christiaansen
    Sandra Christiaansen

We would be delighted to discuss the options with you.
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