Privacy statement

Loyalty Lab processes personal and other data in accordance with applicable legislation and regulations (the General Data Protection Regulation). We also collect the data of visitors and users of our website. We use this data to update you on our activities and new developments via communication by post, email, social media or telephone.

We regularly send out newsletters via email. If you receive these from us, it means your (business) details have been included in our database. By registering for our newsletter, you give us permission to store your information in our database and to use it. If you no longer wish to receive these messages, you can unsubscribe via the unsubscribe link in these emails, or send an email to You can also contact us if you wish to view your information or inform us of amendments. The details you enter on our website are not shared or made available to others.

Loyalty Lab manages data with the utmost of care. That includes your (personal) data that you leave on our website. We have taken careful and appropriate measures to safeguard personal data against any kind of unlawful processing.

Google Analytics

We use Google Analytics to gain an insight into visits to our website. Google Analytics uses cookies for this. This way, we gain an insight into numbers of visits, popular pages and subjects, etc. These cookies only contain anonymous and statistical information and no personally identifiable information (personal data). General Google Analytics cookies include: _utma, _utmb, _utmc and _utmz. If you would like to prevent Google Analytics using your data for this purpose, Google offers an opt-out plug-in for a number of website-browsers. See:

Please contact us if you have any queries:

Loyalty Lab

Zekeringstraat 33

1014 BV Amsterdam

The Netherlands